Jac Dunne shares how Dimply helps banks, insurers and pension providers build personalised customer journeys faster, without code.
Jac Dunne, CEO of Dimply, shares how the Irish fintech is helping banks, insurers and pension providers move from slow development cycles to personalised customer journeys built faster, without code. Meet Dimply in Lorient at the Interceltic Business Forum this August.
For years, the team behind Dimply saw the same problem inside financial institutions: strong ideas often stalled before they ever reached customers.
Banks, insurers and pension providers had the insight, the customer understanding and the ambition to build better digital experiences. But the path from idea to launch could take nine months to a year, with product teams waiting on engineering capacity and good concepts disappearing into backlogs.
Dimply was created to close that gap.
Its no-code Financial Experience Platform allows product teams to build, personalise, manage and launch customer journeys themselves, helping financial institutions deliver more relevant experiences without long development cycles.
We spoke with Jac Dunne, CEO of Dimply, ahead of the company’s appearance at the Interceltic Business Forum in Lorient this August, where Dimply will represent Ireland in the Interceltic Startup Challenge 2026.
The founding team spent years being the outside experts banks, insurers and pension providers called in to solve hard problems, and watched good ideas die in backlogs.
Nine months to a year from customer insight to shipped experience was normal. Product managers wrote tickets, designers handed off mockups, and everyone waited on engineering capacity that never came.
Dimply was built to close that gap: let the people closest to the customer build for them directly.
Dimply is a no-code Financial Experience Platform.
It lets product teams at banks, insurers, and wealth and pension providers build, personalise, manage and ship customer journeys themselves, avoiding engineering queues and multi-quarter development cycles.
The problem is that personalisation is still treated as a premium feature because it is expensive to build. Dimply makes it the baseline.
Practitioners inside financial institutions, including product managers, designers, researchers and business analysts, who understand the customer problem but have no way to act on it without engineering.
And by extension, their customers, who get a personalised experience instead of a generic one.
It is real no-code, natural language building, for production financial journeys, not just prototypes.
Dimply brings together three connected products: Experience Builder, which allows teams to describe a journey and ship it; Micro-apps, which embed the right experience at the right moment; and Holi, an AI agent that answers customer questions with real numbers from our customers’ calculation engines, not AI guesses.
The results so far include a 70% reduction in development time and 65% faster time to market, as well as a 2025 National Fintech Award, an FS Innovation Award, and recognition as a KPMG Global Tech Innovator finalist.
Dimply proved its model in Ireland with enterprise clients before expanding globally, so representing Ireland at the Interceltic Business Forum is a real point of pride for us.
It is a chance to bring Irish fintech innovation to a forum built to forge lasting economic ties between Celtic nations, share what we have learned with founders from other Celtic nations, and stand alongside them in the pitch challenge.
We are genuinely delighted to be part of it.
Visibility with Celtic-nation investors, financial institutions and partners as Dimply expands beyond Ireland.
We are also looking for potential pilot or partnership conversations with banks and insurers in Brittany and other Celtic markets, as well as a strong result in the Interceltic Startup Challenge itself.
Jac Dunne and Dimply will be one of six startups presenting at the Interceltic Business Forum on 3 August in Lorient, France.
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